![]() ![]() All of them are beautifully designed and can be customized with great ease. You can find pre-made templates of these different types of newsletters at Unlayer. The following types are differentiated by the content or intent of each newsletter. 10 Different Types of Email Newsletters Based on Content Just make sure you don’t mention any insider information and mention everything good about your company in this newsletter. Organizational newsletters are designed in such a way that they can be relatable for both the members of your organization and your subscribers. We’re not saying this that’s what people who opt for organizational newsletters say. “Why create separate newsletters for employees and consumers when you can create one?” Consumer newsletters can be created in multiple ways to keep your subscribers interested and engaged with your brand. They are designed to nurture relationships with your readers or boost your company’s sales by offering something to them.Īccording to statistics, 31% of B2B marketers say that email newsletters are perfect for nurturing leads. Pretty self-explanatory as well, consumer email newsletters are sent out to your readers or subscribers. It’s the perfect source to keep all company members updated and informed. ![]() This email newsletter can include achievements of your company, a letter of appreciation for those who went out of their way to achieve success, company culture, or a heads up about your organizational goals. These are sent out to all employees or staff members of your company. These types depend on your target audience and are as follows ĭoes your company have plenty of stuff to brag about? Then company email newsletters are what you need.Īs the name suggests, your company’s email newsletters will consist of news, updates, and internal information about your company. ![]() Which Types of Email Newsletters Are You Planning to Send?įirst, you need to understand the broad categories your email newsletter falls under. Once you have a clear understanding of these 2 things, then move on to selecting the type of email newsletter that you will send your email subscribers. ![]() Are you trying to nurture relationships with your subscribers, boost sales, increase brand awareness or maybe do all of these? Think about the content of your newsletter. What kind of content do you plan to send? You should have a clear idea about your target audience, their interests, and the kind of content they like receiving from you. So, to keep your email newsletter relatable for your readers, you must be sure about 2 things 1. These are mentioned below 2 Things to Consider Before Sending an Email NewsletterĪn unrelatable newsletter is like a portrait of the Mona Lisa no matter how well crafted it is, people will find nothing in it to care about (coming from a big Da Vinci fan!). You must be sure about 2 two major things before drafting a newsletter. It may consist of information collected from your brand itself or your subscribers, depending on the type of email newsletter. In simple words, an email newsletter is an update or report that a company or brand sends out to its subscribers periodically. If you wish to do the same, read and understand the different types of newsletters before sending one.īut before we begin, let’s have some clarity about what exactly is an email newsletter? What Is an Email Newsletter? So, I researched and jotted down the different categories of email newsletters to send to my subscribers but only the type they will value. That hurt a bit but I was fueled by this feeling. Yesterday, I saw my father reading a newspaper and asked him if he could lend me the entertainment section.Īnd it just occurred to me is this how email subscribers feel when we send them newsletters with the information they’re not interested in? ![]()
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